Are you tempted to send a digital card instead?

Well ponder this…according to UPS, 98% of people open their post when it arrives whilst email ecards often go into junk.

A card is an opportunity to say thank you to your client and to remind them that your business exists, an indirect way of popping up on someone’s radar without looking pushy. Many businesses will be setting new goals and starting new projects for 2023, so it is the perfect time of the year to make yourself  known again.

Here are some compelling reasons why businesses send their clients Christmas cards:

• It tells customers that you value them
• It creates a psychological debt
• It’s a reminder that your business exists
• It generates good will
• It brands your business
• It markets your services
• Offers gratitude
• It strengthens your relationship with your suppliers and associates
• It shows your clients that you are real people
• Your competitors are already doing it

Laurenne Dorgan
Creative Director
Hound Dog Creatives